As a Service Designer, I help businesses build better end-to-end experiences for their [people] across physical and digital [touchpoints]

[People] : This applies to both the end consumer using the product/service and the employees working behind the scenes to deliver the product/service.

[Touchpoints] : Any interaction or point of contact between a person and a business throughout the user journey (e.g., websites, apps, dashboards, kiosks, physical signage, feedback forms etc.)