Social Media Marketing internship, Sure We Can. Brooklyn 2016 - ’17
Sure We Can is a non-profit recycling center, community space and sustainability hub in Brooklyn where canners, who are people that collect cans and bottles from the streets to make a living, come together with students and neighbours through recycling, composting, gardening and arts.
Canner Stories Campaign
I worked on a campaign to introduce 'canner stories.' These are small snippets of the canners lives so that people can empathise with the initiative and help Sure We Can in anyway possible.
This is an example of a captured canner story. The idea is to help people empathise with their lives and normalise the idea of the choices they have made.
Converting stories in a postcard format to be used for social media channels.
Cross channel media on Facebook, Twitter and Instagram managed on Hootsuite. Researched and planned timelines for uploads to convert into maximum clicks.
