Nokia was acquired by Microsoft in 2014, not because they weren’t a great company but because they couldn’t keep up with the trend
This project strongly emphasises on the company’s ability to stand apart from competitors and approach a market segment which hasn’t been approached before by applying the blue ocean strategy.
The application, Letgo is a free, peer-to-peer, mobile classifieds app, which allows users to buy from, sell to and chat with others locally. https://us.letgo.com/en
A deep dive into the User Experience process spanning from research to mapping out information to building out the prototype.
What do the touch-points look like for two distinct user flows
1. Seller making an offer
2. buyer making an offer