embedding design thinking . enabling collaboration . allocating resources 

Through this project, we show a methodology on how to embed a new design thinking method into a nonprofit organization that will enable a new way of collaboration, insight, and learning to improve the quality of decision making, the allocation of resources to create better opportunities, and the formation of a more consistent stream of value creation.

Clickable Invision prototype

Why the wise choice?

The white paper walks one through our entire thought process, of creating a platform that will help build a community of people that are knowledgeable about parent-child relationships. It is targeted towards parents and guardians in New York City who wish to talk to their teenagers about sexual and reproductive health issues but do not know how to approach the topic. The network will elevate the overall quality of interactions and eventually result in bridging the communication gap between the youth and their guardians. 

Prototyping

We tested how people would approach intense situations and who would they reach out to in order to resolve it

Discovery

To dig deeper into the customer segment of the organization, we decided to analyze the youth as well as the parents to understand where the opportunity was. We conducted a research on how the non-profit organization can project themselves as a brand that focuses on providing their customers with knowledge that promotes pre-natal care, adoption or abortion in contrast to its currently perceived image of being pro-abortion.

Co-creation workshop

Besides the information we gathered in our surveys, we did a co-creation workshop with our stakeholders and peers. This workshop was conducted at Parsons - The New School where 25 students, 2 Parsons lecturers, and 6 stakeholders from the non profit organization participated. 

The aim of this workshop was to create new approaches for products, services and business models by brainstorming with other students as well as members of the organization. This resulted in more creative ideas that helped us to narrow down the focus area.