Project at General assembly, New York. 2016
Team: Cesar Sanchez, Pankhuri Kanwar
Nokia was acquired by Microsoft in 2014, not because they weren’t a great company but because they couldn’t keep up with what the current market trend was by introducing the right alterations to the products. The competitors were too strong to withstand.
Click here for prototype
This project strongly emphasises on the company’s ability to stand apart from competitors and approach a market segment which hasn’t been approached before by applying the blue ocean strategy.
The application, Letgo is a free, peer-to-peer, mobile classifieds app, which allows users to buy from, sell to and chat with others locally. https://us.letgo.com/en
Site map for the application with different user flows
High-fidelity wireframes
